Software and Tool

Best Email Marketing Tools in 2021

Email Marketing

Best Email Marketing Tools For Professional Marketers

Email marketing is the act of conveying a message to a group of individuals through email, generally. Every e-mail sent to a potential or present consumer might in its broadest sense be regarded as e-mail marketing. It includes the use of email to send ads, request companies, or request sales or contributions. This techniques usually aim to accomplish one or more of three main goals, develop loyalty, trust, or brand recognition. The word generally refers to the sending of e-mails to strengthen the relationship of a merchant with existing or former consumers, encourage customer loyalty and business repeats, acquire new customers or convince present customers to buy something instantly and share third-party advertisements.

Importance of Email Marketing

We’ve addressed the most fundamental question, what is email marketing, but haven’t discussed why email marketing is critical for your organization. Let us discuss that immediately. Despite the rise of social media and unwanted spam email (which, by the way, is never a smart marketing plan), email continues to be the most successful method of nurturing leads and increasing client loyalty. There are several reasons why should be a top priority, but here are the top three:

  • Email is the primary mode of communication. Did you know that over 95% of customers check their email daily? That cannot be true of any other mode of communication.
  • You are the owner of your list. Your account (together with all your fans and posts) on any social networking site may be suspended or terminated at any time, for any reason, and without warning. However, you retain ownership of your email list. Nobody can rob you of those leads.
  • Email just converts more effectively. Individuals who purchase items promoted via email spend 138% more than those who do not receive email offers. Indeed, email marketing has a 4400 percent ROI (return on investment). That is enormous! And before you assume that social media converts better than email, consider this: the average order value of an email is at least three times that of social media.

Email is simply the most effective method of generating sales online. Now that you understand the value of email_marketing, let’s look at the best tools.

Email Marketing Tools

ActiveCampaign

Features 

  • Email Marketing
  • Segmentation
  • Dynamic Content
  • Messaging
  • CRM
  • Lead Scoring
  • Win Probability
  • Automation
  • ActiveCampaign Link

GetResponse

Features 

  • Email creator
  • Autoresponders
  • Website builder
  • Marketing automation
  • Webinars
  • Paid ads
  • Landing pages
  • Conversion funnel
  • Live chat
  • Web push notifications
  • GetResponse Link

Constant Contact

Features 

  • Online Marketing Platform
  • Email Marketing Automation
  • Ecommerce
  • Social Marketing
  • Contact List Management
  • Tracking Tools
  • Constant Contact Link

AWeber

Features 

  • Email marketing
  • Email automation
  • Landing page builder
  • Ecommerce
  • Web push notifications
  • Sign up form builder
  • Free of Cost
  • AWeber Link

ConvertKit

Features 

  • Landing Pages
  • Email sign up forms
  • Integrations
  • Email marketing
  • Email designer
  • Automations
  • Commerce
  • Creator Pro
  • Free of Cost
  • ConvertKit Link

Mailchimp

Features 

  • Email Marketing Automation
  • Explore content studio
  • Audience management
  • Insights & analytics
  • Free of Cost
  • Mailchimp Link

MailerLite

Features 

  • Drag & drop
  • Rich text editor
  • Custom HTML editor
  • Newsletter templates
  • E-commerce campaigns 
  • Website builder
  • Landing pages
  • Pop-ups
  • Embedded forms
  • Subscriber management
  • Email Marketing
  • Segmentation
  • Automation
  • Free of Cost
  • MailerLite Link

Sendinblue

Features 

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