50 Shades of Digital Marketing

50 shades of digital marketing

50 Shades of Digital Marketing

Table of Content

  1. The Rise and Rise of the Influencer – What it means to today’s marketers
  2. The Changing Psychology of the Social Shopper  
  3. Leverage your Assets!
  4. Learn from the Media’s Example 
  5. The Value Theory of Content Marketing: It’s Priceless! 
  6. Top three tips for winning at multi-channel
  7. If You Don’t Know Where you’re Going – All Roads Lead There!       
  8. Optimizing your Inventory for Online Ad Campaigns  
  9. What Does the Future Hold for the Marketing Organisation?
  10. Don’t Mistake Reach for Influence 
  11. Developing a Mobile App vs. a Mobile Website 
  12. The Rise of Visual Social Media – Instagram, Pinterest, and Tumblr
  13. The Role Video has to play in Driving Traffic and Increasing Profitability
  14. The Integration of Search and Social
  15. The Importance of Speed to eCommerce Companies 
  16. Ditching the SEO Silos: Integrate the 5 Pillars of SEO 
  17. The Dos and Don’ts of Dealing with Bloggers
  18. SEO Q&A on In-Depth Articles
  19. How to take Relationship Marketing to the Next Level 
  20. Why LinkedIn Is Your Best Lead Generation Friend
  21. Are We Allowing Big Data to get too Big? Is it in fact just a euphemism for ‘lost in data’? 
  22. It’s Time to up Your Email Game
  23. The Future of Online Content – Link Attributes and the Authored Web 
  24. Has Digital Changed PR
  25. PPC Advertisers must capitalize from the Great Google v Amazon Product Listing Battle
  26. The Power of Seduction
  27. Treat your Website like a Shop or Dealership
  28. Has Digital Killed Traditional?
  29. Building an e-commerce Business from Zero
  30. Hold the Champagne
  31. Full Stack Marketing 
  32. Why are Ad Volumes increasingly being purchased in Real-Time on the Ad Exchanges?
  33. Advertising Needs More People Who Understand the Data
  34. How to Reach More Customers and Deliver on your Brand Promise
  35. How important is “Time of Day sending”?
  36. Why Expertise and Empathy are the Future of Digital Marketing
  37. ‘Digital’ Still Means So Many Different Things to Different People
  38. Improving Conversions: Make it Easier to connect with your Customers
  39. Why Marketers Need to Understand the Benefits of Mobile First
  40. Are We Forgetting the Primary Function of a Mobile?
  41. Time to get Emotional
  42. Making the Most of Email Marketing Metrics
  43. There’s No Such Thing as Free Web Traffic
  44. Digital Tactics: What Are You Going to Commit to?
  45. Digital Marketing: The Science behind the Art?
  46. Device Slice is King!
  47. The Advent of Customer Engagement Marketing
  48. How to Convince a Personal Brand to Use Your Company Brand
  49. Why It’s Not Enough to Be Liked on Social Media
  50. Social Customer Service – Are You Ready To Connect?

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